The Best Shave Guaranteed?

This Gillette shaving advertisement was located at a CVS market at the front door and claims to give the their best shave or they gaurantee a 2x money payback, or so it seems. There are many components to this ad  that have made it both asthetically and audibly pleasing and after spending only a few extra minutes at the grocery store i was able to break down this ad and find out why.

A reason why this advertisement brings in its audience is because of the obvious color contrast of the wording . The color orange alone already stands out but when placed against a color such as navy blue, there's an even greater contrast. Along with the colors itself, the placement of the colors is what matters. Perhaps the most important reason for why this advertisement is so effect is knowing where to place the different colored words. One passing buy this advertisement immediately notices the "2x," and the reason being that in America we live in a society where bigger, always means better.

It's very common for someone to encounter these types of ads, especially ones with absolute wording such as "Best," or "Guaranteed," but half the time they're never true. On top of all these deceitful designs that Gillette has used to advertise their product the message is still unclear which is exactly what the company was   going for. As a consumer, I have to ask my self, can I really get paid more money than I spent for a product that isn't to my satisfaction? The chances are that answer is a no. However, when we look closer, we see that the first word is "our," rather than, "your," which means that it's the best shave that Gillette's product will bring you, and not the best shave that you personally, will have.

These types of ads I do not like, because they're both a waste of money on the companies part, and a waste of time on my part because the message is never clear, and I end up ignoring it anyways.