When analyzing this commercial the first impression we the viewer get is the Wit and Humor technique. "Santa Clause" is casually working at a car dealership and is joked with by a customer and the viewer can infer that the memo Santa Clause was writing down toward the end was an addition to his naughty list. Besides the obvious, another technique that was used was the Facts and Figures technique. The viewer sees this when "Santa Clause" and the customer are discussing the statistics about the new Silverado truck. While discussing the horsepower of the truck, the Facts and figures technique, discretely blends with the Wit and humor technique, by comparing "horsepower," to "reindeer power."
Personally I think this advertisment isn't effective because it's length is way to short, and also because the commercial is much too Wit and Humor dominant, meaning that the customer has no idea what they are purchasing because their attention is too much toward the comedy side of the commercial rather than the product being sold. Another reason is because of the reality assumption that American-made cars don't last as long as competing foreign dealers such as Toyota, which is know for lasting a lifetime. So, with all these elements, the commercial wasn't effective, and the consumer doesn't know what is being advertised.
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