McDonald's Take-out Bag

McDonald's Take-out Bag

After picking up food from one of Americas largest fast food industries, McDonalds, I happened to notice this message on the side of the bag saying, "Free Wi-Fi." This addition to McDonalds poses a great threat to places like Starbucks, which also provides free Wi-Fi and a much better quality coffee. We as Americans today are so cheap that we're much more willing to pick quantity over quality, which is the case for the conflict between Starbucks and McDonalds. Today, we would rather give into our laziness and take the drive through at a McDonalds to be served our so called morning coffee, than to spend the little extra time and money to walk into Starbucks and pay for a much higher quality coffee.

As far as techniques of the ad companies go, from very first glace, I noticed the usage of Bribery. Indicating this technique was the word, "Free," which is used by many companies nowadays to get the attention of the greedy consumers. One other thing to point out on the bag is the phrase, "At participating restaurants," which is printed in a much smaller font, hiding the fact that the guarantee of free Wi-Fi is now lost. So overall, the cheap quality and price that the fast food industry holds and its immense success toward putting competing businesses like Starbucks out of the picture, is all just a result of the proven American stereotype of Greed and Laziness.