Typos Welcome!

Sendori

My first impression when looking at this advertisement for the Sendori typo-correcting application was simply anger. After reading articles such as, Is Google Making us Dumber, and What the Internet is doing to our brains:Is Google Making us Stupid? I found a link between the ad and the ideas presented in the articles. The main idea presented in both this ad and the articles is that the internet and the new technological advancements being made is actually making people dumber. In reality, this ad for Sendori is an encouragement to ignore the typos that are made when using the internet. People using this application no longer need to know how to spell correctly, and can now use technology to fix it for them. It isn't a matter of how to fix our mistakes in today's society, it's how we can use technology so that we don't have to. Knowing that my generation's intelligence is constantly being diluted by technology is the reason why I feel so much anger when looking at this.

As far as technique usage goes, there's a minor role of Bribery being played, which can be seen by the small button in the corner of the advertisement saying, "Free App, Try it." The reason why Bribery isn't a more prominent factor is because nothing free is actually being included with the product. It only seems like there is because of the word, "free," which is emphasized by bright red box surrounding it. Altogether, this is a deceiving ad, that plays no bigger role than encouraging ones laziness which, if continued, will further human stupidity for the generations to come.