Omega

While looking through the mail I came across a magazine with an Omega watch ad in it with movie icon James Bond standing dramatically on the front. In very small lettering, which happens to blending with the clouds behind Mr. Bond, is the phrase, "James Bond's Choice," which is defiantly the companies use of the technique Testimonial. By putting in that short phrase the ad company makes it's consumers feel that wearing an Omega watch turns them into James Bond.

Another element to notice in this advertisement is the contrasting colors between the overcast weather, the intense black coat Mr. Bond is wearing and the bright proud British flag being waved. the fact that the British flag is the most diverse item in the picture means that the company wants you to focus on the idea that Omega  might be a foreign company. The reason for this may be the reality assumption that foreign goods are higher quality, an example being the many people purchasing cars from Toyota rather than Ford.

On a side note regarding watches, I honestly see no point in having on that's unreasonably expensive if they are all serving the same purpose, to tell the time. This can already be done by the expensive phone you have in your pocket since you obviously have enough spare money to by a miniature clock that attaches to your wrist. Or this could be yet another example of the reality assumption of the laziness of Americans. Either way I see no point to wearing a watch, especially a nice one.