The Superior Headphones

Bose Quiet Comfort 3

          This advertisement for the new Bose sound-reducing headphones, in my opinion, is quite effective. Already, I am drawn from the picture with the Bose trademark because they're known for their high sound quality headphones. According to the magazine, Bose was the first to create sound reducing head phones, therefore having the most experience in this field. It's this experience that makes them dominate over other companies like Skull Candy, Dr. Dre Beats, and Akg.
          On the advertisement is also a list of facts about the product, and even the work the company went through to produce it. This technique being used is called, "Facts and Figures," which is where the ad company uses factual information in order to prove the superiority of the product. In my view, this was the best approach for Bose to choose because they indeed are one of the top headphone companies, and needed to get their message out. Instead of tricking the consumer with a technique such as Testimonial, which Dr. Dre's Beats headphones use quite often, Bose is staying honest and true to their product. If more companies took this approach, they would be working on ways to improve the product, not improve on how to sell the product.