This song called "Rage," by Attila is personally one of my favorites. In class we learned that people develop a liking for certain things, music being an example, according to the people we spend time around. And because I've grown up with a brother and multiple friends who enjoy punk rock music I began to enjoy this loud, energetic music. This song here is a track meant for parties where the people can let loose and "rock out," with a large group of people and simply have a good time. It's this connection between the viewer and the crowd of people in the video that creates a somewhat "need for affiliation," which is a common technique advertising companies use to make their buyers feel like their part of a certain group. The viewer see's how much fun the people in the video are having and to feel like a part of this group, they listen to Attila.
This genre of music as a whole has such a terrible reputation in the mainstream that some may even affiliate the music with religion and say that it's "devil worshiping music." Another misconception is that punk rock music isn't musical and is just a compilation of loud noises accompanied by a man screaming into a microphone. This statement is very untrue in both these ideas because first, it's using real instruments with real music that's extremely difficult to play. Secondly, the "screamo" portion of the music is incredibly difficult and takes years of practice, and holds the risk of eternal throat damage if done incorrectly. In addition to screaming correctly, they also have to know how to sing. So it's clear that this is indeed music, and is much more difficult than people may think.
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