While looking for an advertisement I came across this AT&T for home calling, but with all the bundle packages with xFinity and even AT&T U-Verse, it's hard to believe this product will even sell. So to keep their consumer from realizing these details, they use certain technique to diverge their attention. On of them being the simple solutions technique. In big orange letters the advertisement says "...for only 9.99/mo." They are saying that simply, for only 10 dollars a month you can have the new wireless home phone. But since the viewer can't see any real information about the product or how it compares to others, they can't see what they're really paying for.
In class we have learned about how ad companies use color contrasting to their advantage, to point out to the viewer certain deaails to focus on. First, there is the pricing, which is in large orange letters, then there is the title, in slightly smaller blue lettering, and then at then in fine print under what we think is the advertisement, is the actual information about the product. Also in fine print, is the note saying that it's 9.99 after being added to an existing plan.
In conclusion, this advertisement is very ineffective, and no one would be fooled to buy it, despite the distracting features.
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